This connected pill box wants to radically improve medication adherence

Remembering to take your meds every day can feel like a chore, especially when life gets busy. But when it comes to managing high blood pressure or preventing heart attacks and strokes, skipping pills just isn't an option. That's where Hello Heart steps in, unveiling their new smart sidekick: the Hello Heart Pill Box. It's not your grandma's plastic pill sorter — this one lights up, talks to your phone, and might just save your life.

"Taking medications as prescribed is one of the most impactful ways to reduce heart attack and stroke risk, yet it remains a challenge for many," says Dr. Edo Paz, Senior VP of Medical Affairs at Hello Heart. And he's not wrong. Half of adults with hypertension don't take their meds the way they're supposed to — a risky gamble with their hearts.

How does it work?

Think of the Pill Box as your pocket-sized wellness buddy:

• Built-in light cues nudge you when it's time to take your pills — no more guessing or forgetting.
• It pairs with the Hello Heart app, which shoots you reminders so your meds aren't an afterthought.
• It keeps tabs on how consistent you've been, building a neat little report you can share with your doctor.
• Plus, it links up with your blood pressure monitor and other health tools, pulling all your heart data under one digital roof.

It's got 14 roomy, travel-friendly compartments, so you can stay on track whether you're working from home or jetting off for the weekend.

Why does it matter?

Because missing meds isn't just a personal slip-up — it's a public health problem.

Every missed dose can quietly chip away at your heart health. And on a bigger scale? It costs the healthcare system big — with more hospital visits, more emergency care, and more preventable deaths.

With employers, insurers, and health systems all keeping a watchful eye on the cost of chronic conditions, the Hello Heart Pill Box could be a game-changer. As Michal Gutman, Hello Heart's Chief Tech and Product Officer, puts it:

"By leveraging technology and behavioral science, we're helping people take charge of their health and minimize the stress of keeping up with medication schedules."

The context

This isn't Hello Heart's first rodeo. They've already made waves with their blood pressure monitor and heart health app — a combo that's helped thousands keep tabs on their ticker. But meds? That's a pain point for millions.

CEO and co-founder Maayan Cohen gets it: "At Hello Heart, we are working to make heart attacks and strokes a thing of the past. But the status quo won't get us there — we need innovation."

The Pill Box is their latest leap forward — a simple, smart, and surprisingly sleek tool meant to take the stress out of sticking to a routine. It's not just about popping pills — it's about changing habits, one reminder at a time.

And if it means fewer ER visits and more hearts beating strong - that's a future worth lighting up for.