Saudi Council of Health Insurance launches AI-powered digital assistant “Bushra”

The Saudi Council of Health Insurance (CHI) has introduced a new virtual assistant named "Bushra," powered by artificial intelligence (AI), to enhance service quality and improve the overall experience for CHI beneficiaries. The launch of "Bushra" represents a significant step toward using advanced technology to ensure efficient and effective healthcare delivery.

How does it work?

"Bushra" leverages AI to offer a range of interactive services that are accessible 24/7. By integrating this digital assistant into its system, the Council of Health Insurance enables beneficiaries to interact with its services seamlessly, whether from the website, the CHI app, or even via WhatsApp.

"Bushra" provides fast, accurate, and tailored responses to beneficiaries' queries, making it easier for users to access essential information and services. The virtual assistant is designed to deliver an efficient and user-friendly experience, empowering beneficiaries to manage their healthcare rights and services more effectively.

Why does it matter?

The launch of "Bushra" is an important move for CHI in improving service delivery and customer satisfaction. By adopting AI technology, the Council aims to provide timely and accurate responses to beneficiaries' inquiries, enhancing their overall experience.

As Ms. Eman Al-Turiki, the Executive Director of Communication and Customer Excellence at CHI, explained: "The launch of the virtual assistant 'Bushra' reflects our commitment to adopting the latest technologies to ensure outstanding and timely services for our beneficiaries."

This initiative aligns with the Council's mission to make healthcare services more accessible and user-friendly, fostering a higher level of engagement and satisfaction among its users.

The context

In a rapidly evolving digital landscape, healthcare organizations are increasingly turning to AI to improve service delivery and efficiency. The introduction of "Bushra" by the Saudi Council of Health Insurance reflects this trend and demonstrates a proactive approach to utilizing technology in healthcare.

By ensuring that beneficiaries have easy access to their rights and can interact with CHI services anytime, "Bushra" represents a broader effort to modernize healthcare in the region.