MENA digital health market to reach $30 billion by 2028

The MENA Digital Health Market experienced remarkable growth in 2022, attaining a market value of approximately $12 billion, according to Infinium Global Research.

Forecasts predict a significant surge, with the market expected to exceed nearly $30 billion by 2028, boasting a Compound Annual Growth Rate (CAGR) of over 17% during the forecast period.

Countries such as the UAE and Saudi Arabia are poised to lead in the MENA digital health market. The UAE digital health market, in particular, has seen remarkable growth, supported by the development of IT infrastructure and the expansion of telemedicine.

The use of technology in healthcare has gained traction as people become increasingly aware of the efficiency and benefits of telemedicine and digital health solutions. This became abundantly clear during the COVID-19 lockdown when many individuals were unable to access traditional healthcare.

Factors driving the growth

There are multiple factors that are driving the growth of the digital health market in the MENA region, including:

• The COVID-19 pandemic played a pivotal role in accelerating the adoption of digital health solutions in healthcare
• The increasing demand for home monitoring devices that offer continuous monitoring and reliable access to health data
• The increasing prevalence of chronic diseases
• The increasing acceptance of digital health by healthcare professionals and growing public awareness
• The push by the governments in MENA to effectively utilize technology to improve healthcare access is also likely to raise awareness and the tracking of disease patterns and treatment initiatives
• The younger population in the MENA region — which has access to computers, smartphones, and tablets — is anticipated to play a pivotal role in driving the digital health industry

What about challenges?

However, it's not all rainbows and unicorns, as there are also some challenges on the road to digitization, such as:

• The high cost of digital health products and maintenance
• Limited research and development funding
• A shortage of qualified personnel, and
• The absence of regulatory agencies

Still, it is worth noting that health authorities in the MENA region are actively raising awareness about chronic diseases and educating the public about available treatment and prevention options.

The context

As per a different study initiated by Evolve Business Intelligence, the global Digital Healthcare Market size accounted for $167 billion in 2022, growing at a CAGR of 22.7% from 2023 to 2033.

Across the globe, the market is driven by the increasing adoption of digital health solutions, the need for better healthcare access, and the growing importance of data-driven decision-making in the medical field. It represents a transformative shift toward more patient-centric, data-driven, and technologically advanced healthcare delivery.