Spotify launches fitness hub with Peloton classes and workout videos

Spotify is adding guided workout videos and fitness classes to its platform, marking the company's biggest expansion beyond audio content. The move puts Spotify in direct competition with dedicated fitness apps and services.

Starting today, both free and premium users can access curated workout playlists and content from fitness creators like Yoga with Kassandra and Chloe Ting Home Workouts. Premium subscribers in supported markets also get access to over 1,400 Peloton classes through a new partnership.

How does it work?

Premium users can find the new fitness content by searching "fitness" in the Spotify app or browsing to the new Fitness hub. The experience works across devices:

• Start a video workout on your TV
• Switch to audio-only mode on your phone for runs
• Use guided recovery sessions on smart speakers
• Download classes for offline access

The Peloton partnership gives Premium users ad-free access to classes covering strength, cardio, yoga, and meditation from instructors like Rebecca Kennedy and Ally Love. No special equipment is required for most classes.

Content is primarily in English, with some Spanish and German options available.

Why does it matter?

This represents Spotify's most significant move into visual content and lifestyle services. The company is betting that fitness integration will increase user engagement and justify premium subscription costs.

Spotify already has a massive fitness audience to build on. Nearly 70% of Premium users work out monthly, and over 150 million fitness playlists are active globally. The company says fitness content ranks among the top use cases for its AI-powered Prompted Playlist feature.

"For nearly two decades, Spotify has been the soundtrack to the world's workouts," said Roman Wasenmüller, VP of Global Podcasts at Spotify. "Today, we are expanding Spotify to become a true daily wellness companion."

The context

The fitness app market has exploded since the pandemic, with companies like Peloton, Apple Fitness+, and Nike Training Club competing for users' attention and subscription dollars. Spotify's entry signals confidence that its existing user base and cross-device ecosystem give it an advantage.

This expansion follows Spotify's broader strategy to become a "daily companion" rather than just a music service. The company has already added podcasts, audiobooks, and video content to keep users engaged longer and reduce churn.

For Peloton, the partnership provides access to Spotify's 600+ million users at a time when the fitness company is working to rebuild after pandemic-era struggles. The deal could help Peloton reach users who might not pay for a standalone fitness subscription but already have Spotify Premium.