UAE’s Zulekha Healthcare Group partners with Salesforce to boost patient experience

Zulekha Healthcare Group is making a bold digital leap. With a legacy stretching back to 1964 and a footprint that includes hospitals, clinics, and pharmacies across Dubai and Sharjah - the group has now partnered with Salesforce to reimagine how it connects with patients. By tapping into Salesforce Health Cloud and Marketing Cloud, Zulekha aims to bring the warmth of human care and the precision of data-driven insight together under one roof.

As Taher Shams, the Group's Managing Director, put it, they're not just upgrading software — they're reshaping how care feels: "We anticipate delivering superior patient engagement and healthcare services, alongside significant operational improvements."

How does it work?

Here's the nuts and bolts of it:

• Health Cloud brings together all patient interactions — whether they happen at the hospital reception desk or through a phone call — into one neat, unified view.
• Marketing Cloud adds the personal touch, enabling Zulekha to send relevant messages to patients at just the right time, whether it's a gentle appointment reminder or a tailored health tip.

All of this syncs with their existing ERP and EMR systems. So the admin staff, nurses, and doctors aren't juggling different apps — they're working with a single, streamlined system. Plus, it's cloud-based, which means scalability and flexibility come baked in.

Why does it matter?

In healthcare, time and trust are everything. Missed appointments, fragmented communication, and impersonal service chip away at both. With Salesforce, Zulekha hopes to fix all three.

• Fewer no-shows mean better adherence to care plans — and ultimately, healthier patients.
• Smarter engagement builds loyalty. When patients feel seen and heard, they're more likely to stick around.
• Operational efficiency frees up resources, so healthcare workers can focus on people, not paperwork.

"A key pillar of Zulekha Healthcare Group's mission is to ensure accessibility to healthcare by leveraging innovative practices," says Shams. That's not just PR spin. It's a bet on AI and cloud tech to do what bureaucracy never could — make healthcare personal again.

The context

Zulekha is no newcomer to big moves. Since starting as a modest clinic in 1964, it's grown into one of the UAE's largest private healthcare providers, with over 2,500 staff and a 285-bed capacity across two major hospitals. It's also diversified into medical fitness centers, occupational health services, and embassy certifications — making it a full-spectrum care provider.

But with demand growing and the UAE pushing to be a leader in smart healthcare, standing still isn't an option. Salesforce's Amit Khanna hit the nail on the head: "The ability to gain deeper insights into patients and provide more customised interactions is key to driving significant improvements in healthcare outcomes."

In short, Zulekha's digital push isn't just about tech — it's about trust, timeliness, and staying one step ahead in a region where healthcare expectations are only getting higher.