UAE’s X-Technology launches AI-powered VR platform for cognitive and emotional health

In a world where stress is through the roof and traditional therapy can't keep up, one UAE startup is changing the script. Meet X-Technology, a bold new player weaving together neuroscience, psychology, artificial intelligence, and virtual reality into one immersive platform that aims to heal minds and lift spirits. Whether it's someone battling cancer, slipping into the fog of Alzheimer's, or recovering from trauma, this isn't just tech — it's therapy reimagined.

As founder Nargiz Noimann puts it, "We are not just launching a product — we are delivering a system solution to a field that urgently needs new thinking."

How does it work?

This isn't your average headset and hand-controller setup. X-Technology offers a suite of tailored VR modules, each co-designed with clinicians and psychologists:

• Memory stimulation for early Alzheimer's and aging-related decline
• Calming support for cancer patients managing stress and anxiety during treatment
• Rehabilitation environments to guide trauma survivors through emotional recovery

These sessions don't just distract — they engage. Think of it like a mental gym, training the brain in a space that's soothing, structured, and designed to supplement traditional care. Whether it's in a hospital, a wellness center, or right in someone's living room, the goal is simple: give people tools that work wherever they are.

Why does it matter?

Because mental health care — especially when it's tied to physical conditions — is still playing catch-up. Many systems are overworked, under-resourced, and slow to innovate. That's where this platform steps in.

• It's scalable — ready to support thousands without overwhelming providers
• It's non-invasive — no pills, no wires, no cold exam tables
• And it's scientifically grounded — not just feel-good fluff

As Noimann explains, "Emotional health and cognitive support are still under-resourced globally. Our aim is to provide structured, scalable, and science-based tools that complement traditional care models."

It's also getting noticed — by insurers, wellness programs, and care providers who are on the hunt for fresh, effective solutions that patients actually want to use.

The context

The MENA region, like much of the world, is wrestling with a mental health crisis — and a fast-aging population. Dementia care alone sits in a regional market topping $200 million, and Noimann's sights are firmly set on grabbing a slice of it.

Here's the roadmap:

• Expand to UAE, Saudi Arabia, and Germany or Switzerland
• Land 5-7 strategic partnerships with insurers and care networks
• Reach 2,000+ active users annually in immersive VR therapy

Dubai, with its can-do energy and healthtech-friendly policies, serves as the perfect springboard.

As Noimann sees it, "The UAE provides a supportive environment for healthtech innovation. It's an ideal place to test, refine, and expand technologies with global relevance."