UAE’s First Response Healthcare launches a mobile app to provide personalized medical care at home

In a world that's always in a hurry, First Response Healthcare (FRH) is making sure quality care isn't left behind. The Dubai-based pioneer in home healthcare just pulled back the curtain on Drect — a slick, user-friendly mobile app designed to bring doctors, dentists, and pediatricians right to your doorstep. The reveal happened at their annual team celebration, a night buzzing with themes of tech, diversity, and big dreams for better health access.

As CEO Pavan Sharma put it, "We've built Drect around the needs of our patients, making care more accessible, personalised, and seamless."

How does it work?

Drect isn't just another health app — it's a pocket-sized medical concierge:

• One-tap bookings for home visits by licensed doctors, dentists, and pediatricians
• 24/7 access with a rapid 30-minute average response time
• Real-time GPS tracking of incoming medical teams
• Secure, in-app storage for test results, prescriptions, and bills
• Special care units for children and tourists, including QR code scans in hotel rooms to summon care in seconds
• Integrated health chat and teleconsultation for quick expert advice

The idea is simple: care without the clinic.

Why does it matter?

Because dragging yourself — or worse, your sick kid — across town to a clinic is nobody's idea of healing. With Drect, the house call is back, only now it's smart, fast, and loaded with tech. It also matters because Dubai is a city of movers: expats, execs, tourists, and families, all needing fast, trustworthy care without disruption.

As Prashi Sharma, FRH's Chief Strategy Officer, said, "We're setting the stage for a more connected, proactive, and patient-first approach to primary care."

That's not just lip service — it's a call to action wrapped in innovation.

The context

Since 2018, FRH has been rewriting the rules for home healthcare in Dubai. JCI-accredited and DHA-licensed, they've made a name for themselves by delivering elite medical services to over 250 luxury hotels and high-profile clients. Think pediatricians at the push of a button. Think dentists with gear so portable, it fits in a suitcase. Drect is just the next chapter in a story they've been telling from day one: health doesn't have to come in sterile waiting rooms.

With tech like AI, IoT, and real-time tracking on the horizon, FRH isn't just keeping up — they're steering the whole conversation.