ŌURA ring launches Oura Advisor, an AI-powered personal health companion

ŌURA, the trailblazing maker of the beloved Oura Ring, is stepping up its game once again. Meet Oura Advisor — your AI-powered, pocket-sized health companion that's just started rolling out to all Oura members. Think of it as your personal health sidekick, blending cutting-edge artificial intelligence with heaps of your personal data to give you meaningful, actionable insights about your well-being.

As Tom Hale, Oura's CEO, puts it, "Oura Advisor is a meaningful step in our broader pursuit of leveraging AI to transform human care." And honestly, it's hard not to share his excitement. This isn't just another chatbot. It's a powerful blend of science, heart, and tech wizardry that keeps your health front and center, all while respecting your privacy and personal journey.

How does it work?

Oura Advisor works like the friendly, knowledgeable guide you wish you had at every doctor's appointment. Using a mix of health-sensing algorithms and large language models, it dives into your biometrics and daily data to deliver tailored advice. Here's how it helps:

• Decode your health data
  Ever stared at your sleep score graph wondering what it really means? You're not alone. A whopping 60% of Oura Labs users said the Advisor helped them finally make sense of their metrics. Whether it's your sleep patterns, activity levels, or stress resilience, Oura Advisor connects the dots and explains what's going on in plain language.
• Start smarter conversations
  Curious about how your meal times affect your metabolism? Just ask. Want to understand trends in your deep sleep? It's got you covered. And soon, it'll even go deeper, layering your personal health data over broader topics like heart health and women's wellness.
• Turn advice into action
  Oura Advisor doesn't just talk the talk. It helps you set concrete goals — like boosting your sleep quality or staying active. Even better, it remembers your health journey through what it calls Memories, weaving past insights into future recommendations. If you change your mind? You can delete those Memories anytime.
• Customize your experience
  Feeling like you need a gentle nudge or a more straightforward coach? You can actually choose the tone you prefer. Plus, you can tailor the focus areas so that the advice hits exactly where you need it.

As Holly Shelton, Oura's Chief Product Officer, points out, "Oura's wealth of data insights is vast, but without the appropriate context, it can be difficult to connect daily habits with long-term health." Oura Advisor steps in to bridge that gap, making your health journey a little less puzzling and a lot more personal.

Why does it matter?

Here's the thing: we're swimming in health data, but most of us don't have the time or expertise to make sense of it all. Oura Advisor changes that. It brings clarity to the chaos, helping members understand their bodies better and act on that understanding.

• Real results: In internal surveys, over half of users said Oura Advisor helped them turn insights into real, tangible health improvements.
• Built for real life: Whether you're prepping for a work trip or just trying to figure out why you're feeling off, Oura Advisor digs into your past data and pulls out nuggets of wisdom you might've missed.
• Shelton captures it perfectly: "We envision Oura Advisor as a companion... offering feedback that is contextually sensitive, accurate, and delivered in Oura's signature supportive tone."

It's not just about data. It's about feeling seen, supported, and, ultimately, healthier.

The context

Oura's no stranger to AI. In fact, it's been quietly weaving smart algorithms into its products for over a decade. But with Oura Advisor, it's placing AI front and center, making it the beating heart of its future strategy.

This move isn't just about keeping up with tech trends — it's about staying true to Oura's mission to "optimize for privacy, implementation, and user experience," as Hale emphasizes. Oura Advisor is the first big leap in a series of innovations that promise to make the Oura experience even more personal and powerful.

The rollout has already begun, and this is just the tip of the iceberg. Expect even smarter features, even deeper insights, and an ever-evolving companion in your pocket. Oura's vision? A future where your health feels less like a guessing game and more like a conversation with an old friend who truly gets you.