MedNet, Healthmov to launch the “Connected & Healthy” 90-day corporate challenge

MedNet, a Prominent insurance provider in the Middle East, has partnered with digital health and wellness platform Healthmov to launch the "Connected & Healthy" 90-Day Corporate Challenge. This initiative aims to promote healthier, more active lifestyles within workplaces across the UAE.

Officially kicking off on October 29, 2024, as part of the Dubai 30x30 Fitness Challenge, the collaboration seeks to offer holistic wellness solutions through MedNet's network of insurance partners.

How does it work?

The "Connected & Healthy" challenge invites companies to engage their employees in a series of wellness activities focused on both physical and mental well-being. Leveraging Healthmov's AI-powered platform, employees can participate in step challenges, mental wellness workshops, and fitness competitions — earning rewards for reaching specific milestones.

The program includes personalized wellness journeys, fitness tracking, gamified experiences, and educational content, all designed to ensure meaningful engagement and measurable improvements in well-being.

According to Olivier Jourdeuil, Co-Founder & CEO of Healthmov, "We believe that the future of health and well-being will be AI-backed and rewarding."

Why does it matter?

Non-communicable diseases (NCDs) — such as cardiovascular issues, diabetes, and respiratory illnesses — are a major health concern in the UAE, impacting productivity due to absenteeism and long-term health challenges. The partnership between MedNet and Healthmov aims to combat these issues by promoting preventive wellness in the workplace.

Fabian Scott, Head of Commercial at MedNet, emphasizes, "Corporate wellness is crucial for both employee satisfaction and business performance."

By engaging employees in wellness activities, companies can enhance productivity, foster team spirit, and improve overall corporate health — leading to reduced healthcare costs in the long run.

The context

The launch of the "Connected & Healthy" challenge aligns with the broader Dubai 30x30 Fitness Challenge, which promotes a culture of wellness across the city. With over 100 rewards available, plus special prizes for top performers, the challenge targets improved health outcomes and aims to boost corporate social responsibility. As a result, participating companies can demonstrate their commitment to a healthier workforce, positioning themselves as leaders in the wellness space. Healthmov's platform, central to this initiative, is designed to make wellness accessible, engaging, and sustainable for all.