HAYAH Insurance brings Health Protect to Abu Dhabi

HAYAH Insurance, the UAE's front-runner in digital insurance, is making waves once again. This time, they've rolled out its health insurance product Health Protect for Abu Dhabi residents. With a digital-first mindset and a keen eye on convenience, HAYAH is bent on shaking up the industry by offering a fully online, hassle-free insurance experience. Their bold move isn't just about keeping up with the times; it's about setting new standards.

"We're thrilled to bring Health Protect to Abu Dhabi," says Adel Benachour, Executive Director - Head of Life & Health. "Our goal is to remove the traditional roadblocks, making it easier than ever for residents to secure quality health coverage."

How does it work?

Originally unveiled in April 2024, Health Protect takes a high-tech approach to what has long been a paper-heavy, cumbersome process. Customers can purchase their policy, get it issued in minutes, and handle claims — all without ever stepping foot in an office.

Everything happens online: from automated underwriting, which speeds up approvals, to seamless digital claims processing. The result? A slick, user-friendly experience that cuts out the middleman and puts power back in the hands of policyholders.

But that's not all. HAYAH has teamed up with MedNet, a trusted healthcare network, to ensure smooth claims administration and access to quality healthcare providers. Coupled with competitive pricing, Health Protect offers real value without skimping on coverage.

"With automated underwriting and a digital-only platform, we're redefining what it means to get insured," notes Mohamed Seghir, HAYAH's CEO. "It's fast, efficient, and tailored for today's digital-savvy consumers."

Why does it matter?

Abu Dhabi is a rapidly growing hub with an increasingly diverse population. This boom has sparked rising demand for flexible and accessible healthcare solutions. HAYAH's Health Protect meets this call head-on, delivering convenience and transparency in spades.

And let's not forget the bigger picture: the UAE's healthcare sector has been undergoing major regulatory shifts aimed at making healthcare more inclusive and affordable. Health Protect aligns perfectly with these goals, offering residents a modern, reliable alternative to traditional insurance.

"The market needed a fresh approach, and we delivered," Seghir adds. "People want coverage they can trust, without the usual headaches."

The context

The UAE's health insurance market has long been dominated by old-school players relying on outdated models. While that worked for a while, times have changed. Residents and expats alike are demanding more — more flexibility, more transparency, and more speed. Enter HAYAH, a disruptor with a digital-first ethos.

By launching Health Protect, HAYAH isn't just keeping pace with market changes; it's leading the charge. This isn't their first rodeo — they've already built a solid reputation as the UAE's go-to digital insurer. Now, with Health Protect, they're taking things a step further by zeroing in on Abu Dhabi and offering a product designed specifically for its residents.

In a world where convenience is king, HAYAH's approach is a breath of fresh air. By simplifying the insurance journey and embracing technology, they're setting a new bar for what health coverage should look like in the digital age.

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