Egypt’s HealthTech visionary Mostafa Mahmoud eyes the gulf and beyond

At just 27, Mostafa Mahmoud is proving that age is no barrier when purpose meets precision. With roots in Cairo and ambitions that stretch across the Arab world and into Europe, he's spearheading a digital health movement that's more than just about apps — it's about empowerment. Mahmoud's multi-venture empire — iTrainer, FITXPERT, and Circles Association — has already touched the lives of over 600,000 users. And now, he's shifting gears with a bold regional expansion plan.

"We're building more than just products," Mahmoud says, his tone equal parts conviction and clarity. "We're building infrastructure that lets people take control of their well-being and professional development."

How does it work?

It's not smoke and mirrors — it's smart design and purpose-driven tech. Mahmoud's tools are practical, powerful, and rooted in real need. Here's how the ecosystem works:

• iTrainer: This mobile-first AI fitness app launched in 2021 and does the heavy lifting for users. Plug in your data, and it spits out tailored diet and training programs. It's racked up a 4.8-star rating and a loyal base in Egypt and Saudi Arabia.
• FITXPERT: A SaaS platform for personal trainers, launched in 2023. Think of it as the Swiss Army knife for coaches — CRM, billing, content automation, follow-ups — all in one tidy dashboard. Over 400 trainers manage 150,000+ clients through it.
• Circles Association: Part clinic, part academy. Since 2019, it's been serving 20,000+ clients and training a new generation of nutrition and wellness professionals. It also runs grassroots health campaigns across Egypt, from Cairo to the countryside.

Mahmoud's secret sauce? A laser focus on the prosumer — the person who doesn't just consume content but crafts their own path with it.

Why does it matter?

Because the region's digital health scene has been stuck in first gear — until now. Access to structured, affordable wellness tools has been patchy at best. Mahmoud is flipping that script with platforms that give power back to the people.

His tech isn't just about six-packs or meal plans. It's about:

• Giving trainers business tools they never had
• Teaching nutrition in places that have never seen a wellness seminar
• Offering AI-driven fitness plans for folks who can't afford a personal coach

And in a region where chronic diseases and lifestyle-related illnesses are on the rise, this kind of innovation hits close to home.

The context

Mahmoud's journey started like many great ones do — with frustration. At 16, fed up with the lack of smart fitness advice, he built Gym Messenger, a chatbot that quickly reached 800,000 users across the Arab world. That early traction lit a fire.

Since then, he's scaled up not just products, but impact. Now with over 350 team members and expansion targets set on the UAE, Saudi Arabia, and Europe, Mahmoud's ventures are gaining the kind of momentum rarely seen in regional healthtech.

He's not just making noise — he's making moves. His companies have popped up at expos like FITEXPO Jeddah 2025 and in the pages of WOF, G2, and isStories. And it's not just about growth for growth's sake. His CSR campaigns tackle women's health, post-cancer recovery, and nutrition literacy in underserved areas.

The vision's clear: health shouldn't be a luxury. With Mahmoud at the wheel, it might just become a right.