WHOOP raises $575 million at $10.1 billion valuation with backing from QIA and Mubadala

WHOOP has closed a massive $575 million Series G funding round that values the fitness wearables company at $10.1 billion. The Boston-based startup landed investments from some big names, including soccer star Cristiano Ronaldo, basketball legend LeBron James, and golfer Rory McIlroy.

Collaborative Fund led the round, with participation from Qatar Investment Authority, Mubadala Investment Company, healthcare giant Abbott, and Mayo Clinic. The funding comes as WHOOP looks to expand internationally and compete in the growing market for health monitoring devices.

The money will be used for...

WHOOP plans to use the funding for two main goals:

• International expansion across Europe, the Gulf states, Latin America, and Asia
• Building what the company calls "the world's leading personal health platform"

The company wants to create a system that goes beyond basic fitness tracking. WHOOP's vision is a platform that can predict health risks, guide daily behaviors, and help prevent diseases before they develop.

Why does it matter?

WHOOP has carved out a unique position in the crowded wearables market. While Apple Watch and Fitbit focus on general consumers, WHOOP targets serious athletes and health-conscious users who want detailed performance data.

The numbers back up this strategy:

• Users open the WHOOP app over eight times per day - nearly three times more than other screenless wearables
• The company has collected more than 24 billion hours of physiological data
• Research shows daily WHOOP users exercise 90 more minutes per week and sleep two extra hours compared to non-users

"Our raise brings together the world's most sophisticated investors, leading health institutions, and iconic global athletes behind the mission to unlock human performance and healthspan," said Will Ahmed, WHOOP's founder and CEO.

The context

WHOOP has been building toward this moment for over a decade. Founded in 2012, the company has now raised more than $900 million total and ships to 56 countries.

The wearable device has a 14-day battery life and tracks sleep, recovery, strain, and fitness metrics. Recent additions include FDA-cleared ECG monitoring, blood pressure insights, and blood biomarker analysis through partnerships with labs.

The company's user base includes everyone from world leaders and executives to elite athletes. Cristiano Ronaldo, who invested in this round, called WHOOP "one of the most important tools I use to support my long-term health."

Abbott's participation as a strategic investor is particularly notable. The healthcare company brings expertise in diagnostics, medical devices, and health tech that could help WHOOP expand beyond wearables into broader health monitoring.

WHOOP's high valuation puts it among the most valuable private health tech companies. The funding gives it resources to compete with Apple and other tech giants pushing into health monitoring, though WHOOP's focus on serious athletes and health enthusiasts sets it apart from mass-market devices.