UAE DoH licenses Pura Longevity Clinic that integrates AI for enhanced health outcomes

The Department of Health - Abu Dhabi (DoH) has officially licensed the Pura Longevity Clinic, a cutting-edge facility by PureHealth Group that merges artificial intelligence (AI) with longevity science. The move cements the Emirate's position as a global leader in healthcare, ensuring that longevity medicine isn't just for the elite but for everyone.

How does it work?

Nestled in Sheikh Shakhbout Medical City (SSMC), the Pura Longevity Clinic is no ordinary health center. It's a one-stop shop for disease prevention, personalized wellness, and AI-driven healthcare. Patients undergo lifestyle assessments and access expert nutritionists, fitness programs, sleep clinics, and mental wellness training — all under one roof.

AI plays a starring role in the clinic's approach. The Pura app, powered by AI, acts as a virtual health coach, offering tailored recommendations based on the user's biology, habits, and goals. Patients also benefit from a multidisciplinary medical team — doctors, health practitioners, and scientists — crafting hyper-personalized treatment plans. And it's efficient: in just two hours, individuals receive an in-depth health assessment that could be a game-changer in preventing future medical issues.

Why does it matter?

Longevity medicine isn't just about adding years to life — it's about adding life to years. The shift from reactive healthcare (treating illnesses as they arise) to proactive healthcare (preventing disease before it starts) is reshaping the way we think about well-being.

H.E. Dr. Rashed Alsuwaidi, Acting Director General of Healthcare Regulatory at DoH, put it bluntly: "We remain steadfast in our commitment to helping people live longer, healthier lives through preventive care and proactive health management." The clinic's AI-backed approach aims to slash medical costs in the long run while empowering individuals to take charge of their health.

For PureHealth's CEO, Shaista Asif, it's a mission-driven endeavor: "We're committed to making longevity accessible to everyone and leaving a lasting impact on communities."

The context

This isn't just a standalone clinic — it's part of a bigger, government-backed push toward longevity medicine. Abu Dhabi's DoH has rolled out a groundbreaking licensing framework for Healthy Longevity Medicine Centres (HLMCs), the first of their kind globally. These centers integrate patient data from platforms like Malaffi and Ifhas to create tailor-made health journeys.

The Pura Longevity Clinic is a crucial step in this vision. It embodies the Emirate's broader strategy to promote wellness and prevent disease rather than merely treating symptoms. With technology at its core, this clinic signals the dawn of a new era in healthcare — one where AI, science, and human expertise converge to redefine how we age.