Fujifilm expands its presence with a New Cairo office

Fujifilm Middle East and Africa recently inaugurated its new office in New Cairo, a key step in expanding its presence in Egypt and the broader region. This move reflects Fujifilm's ongoing commitment to enhancing Egypt's healthcare sector, particularly in digital transformation and artificial intelligence (AI) integration.

The inauguration ceremony saw attendance from prominent figures, including H.E. General Dr. Bahaa El-Din Zidan, Chairman of the Egyptian Authority for Unified Procurement, Medical Supply, and the Management of Medical Technology, and H.E. Mr. Hiroshi Oka, Japan's Ambassador to Egypt — underscoring the importance of this expansion. Fujifilm's strategic investments in Egypt aim to drive innovation and improve healthcare outcomes in the region.

How does it work?

Fujifilm's new office represents physical expansion and a stepping stone toward deepening the company's influence in Egypt's healthcare ecosystem. Through the launch of Fujifilm Academy, healthcare professionals in Egypt are being trained to use Fujifilm's cutting-edge medical technologies. This effort aims to build a highly skilled workforce proficient in utilizing diagnostic tools such as X-ray systems, endoscopes, ultrasound devices, and in-vitro diagnostics.

Fujifilm's open, agnostic medical IT systems are designed to integrate seamlessly with other healthcare systems, ensuring broad applicability. Additionally, Fujifilm plans to establish a Regional Service Center in Egypt to serve neighboring countries in the Middle East and Africa, reinforcing its position as a hub for medical innovation in the region.

Why does it matter?

Fujifilm's expansion into Egypt's healthcare sector is significant for several reasons. First, it brings advanced technological solutions, such as AI-driven diagnostics, to a market that stands to benefit immensely from these innovations.

As H.E. General Dr. Bahaa El-Din Zidan highlighted, "The expertise and innovation brought forth by a global giant like Fujifilm will undoubtedly elevate the local healthcare field."

This investment comes at a critical time, as the global AI healthcare market is poised for rapid growth, with projected annual growth rates of 46.2% by 2027. In the Middle East, AI-driven healthcare is set to grow even faster — with an anticipated CAGR of 48.8% between 2021 and 2030. These innovations have the potential to revolutionize diagnostics, treatment planning, and patient care, improving outcomes and reducing costs in Egypt and the broader region.

The context

Fujifilm's push into Egypt comes at a time when AI is transforming healthcare around the world. With the company's recent consolidation of its healthcare division in 2021, which now includes CT and MRI systems enhanced by AI, Fujifilm is positioned to offer high-value solutions that address some of the most pressing healthcare challenges, such as early disease detection. Fujifilm's global efforts, like the opening of its health screening center, NURA, in India, demonstrate the company's broader strategy to improve access to diagnostic services in emerging markets. Fujifilm plans to open 100 such centers globally, further showcasing its commitment to tackling rising lifestyle diseases in developing regions. This focus aligns with the growing demand for advanced healthcare solutions in Egypt, where Fujifilm's presence is expected to significantly impact the local healthcare landscape.

In the words of Mr. Michio Kondo, Managing Director of Fujifilm Middle East and Africa, "Through our latest screening solutions and growing focus on AI-driven healthcare innovations, we aspire to help improve diagnostics and treatment outcomes, enhance patient journey, and upskill local healthcare practitioners through training and knowledge sharing."