WHOOP unveils new wearable devices with novel health and longevity features

WHOOP launched WHOOP 5.0 and WHOOP MG, promoting them as more than fitness bands but as longevity tools, health partners, and tiny powerhouses built for the everyday athlete, the overworked exec, and even the Cristiano Ronaldos of the world.

As CEO Will Ahmed put it, "This isn't just a product launch. It's a new chapter."

Both devices are sleeker, smarter, and stuffed with medical-grade features. And with three new membership tiers, WHOOP wants to make peak health less of a luxury and more of a lifestyle.

How does it work?

WHOOP isn't just counting steps — it's decoding your body's signals like a high-tech health whisperer. Here's a taste of what it's packing:

• Healthspan with WHOOP Age: Built with input from aging science legend Dr. Eric Verdin, this feature calculates your physiological age using nine key health markers. You'll see how your daily grind is speeding up — or slowing down — your biological clock.
• Heart Screener with ECG: An FDA-cleared, on-demand electrocardiogram at your fingertips. Literally. Spot irregular heart rhythms or signs of Afib without booking a doctor's visit.
• Blood Pressure Insights: A wrist-based sneak peek at your estimated systolic and diastolic numbers. No cuff, no fuss.
• Hormonal Insights for Women: Not just cycle tracking. WHOOP now helps users understand how hormonal shifts impact sleep, recovery, and performance — from menstruation to perimenopause.
• Reworked Sleep Score: Because a good day starts the night before. WHOOP's upgraded sleep metrics cut through the fluff and give you a clearer picture of rest quality.
• Fitness Tracking that's Actually Useful: It tracks VO₂ Max, muscular strain, and 145+ activities — and yes, your steps too — but it ties all of it back to how you're feeling and aging.
• Advanced Labs (Coming Soon): Bloodwork, clinician reports, and app integration. All in one place. Sign up, roll up your sleeve, and get health feedback that matters.

Why does it matter?

We're at a tipping point. Healthcare systems are strained, doctors are booked out for weeks, and most wearables still scratch the surface. WHOOP dives deep. It doesn't just help you look fit on paper — it's built to help you feel better, live longer, and make smarter decisions with data you can act on.

Cristiano Ronaldo sums it up nicely: "It's like a doctor on my wrist."

Plus, the new membership options mean you don't have to shell out top dollar to get serious value. Want basic insights? Go with WHOOP One. Want it all, including medical-grade ECG? WHOOP Life's your ticket.

The context

As we all probably already know, healthcare is getting more reactive and less personal. Most wearables count calories, guess at stress, and call it a day. WHOOP is making a play for the high ground, focusing on prevention, precision, and longevity.

The hardware is no slouch either:

• Smaller footprint, bigger brain: WHOOP 5.0 and MG are 7% smaller but run data capture 26 times a second.
• Battery beast: 14+ days per charge. Add the Wireless PowerPack and stretch that to a full month.
• Wear it 24/7: Thanks to their WHOOP Body and AnyWear tech, you can wear the device on different parts of your body — in your clothes, on your wrist, wherever it fits your routine.
• Slick new accessories: LeatherLuxe brings Italian leather into the equation, because why not look sharp while you optimize your health?

WHOOP's not just chasing trends — they're building a future where people take the wheel of their own well-being. And with the 5.0 and MG, that future just got a serious upgrade.

Want to give it a spin? WHOOP 5.0 and WHOOP MG are available now at WHOOP.com.