UK-based Proximie looking for strategic partners in Saudi Arabia

Saudi Arabia's ambitious Vision 2030 initiative has attracted a wave of global healthtech companies, eager to be part of the Kingdom's digital transformation in healthcare. One such company is the UK-based Proximie, which, with $80 million in recent funding, is actively forging strategic partnerships in Saudi Arabia.

Proximie's focus is on enhancing the country's healthcare system by providing a cutting-edge surgical platform that connects operating rooms, shares expertise, and improves patient outcomes.

How does it work?

Proximie operates by offering a real-time surgical connectivity platform that allows surgeons to virtually participate in surgeries across the globe. The platform is designed to link healthcare professionals and medical devices, enabling seamless data collection and sharing within operating rooms (ORs). Proximie's technology has already made a significant impact in Saudi Arabia by enabling life-saving interventions, such as a cardiology procedure conducted remotely from Riyadh for a patient in Tabuk.

According to Dr. Nadine Hachach-Haram, CEO and founder of Proximie, the platform not only supports local healthcare providers but also helps them comply with relevant regulations, ensuring that the integration within the Saudi healthcare ecosystem is smooth and effective.

"Our goal is to improve patients' access to care and enhance collaboration among healthcare providers," she noted.

Why does it matter?

Proximie's involvement in Saudi Arabia's healthcare system aims to directly support the Kingdom's Vision 2030 goals, which emphasize the importance of digital health solutions in improving healthcare access and outcomes. By reducing inequity and fostering interconnected healthcare systems, Proximie could play an important role in addressing Saudi Arabia's healthcare challenges. The company's focus on leveraging technology and improving data collection is key to unlocking the full potential of AI in healthcare, which is expected to move the system towards a more personalized model.

Furthermore, Proximie's ability to comply with and adapt to the evolving regulatory landscape in Saudi Arabia underscores its commitment to providing safe, effective, and compliant care.

As Dr. Hachach-Haram put it, "Embracing technology and improving data collection will be critical if Saudi Arabia is to fully realize the benefits of AI in healthcare."

The context

With 5 billion people globally lacking access to safe surgery, Proximie's mission to democratize healthcare and improve surgical access is more relevant than ever. The company's business model, which revolves around a software-as-a-service (SaaS) platform, is designed to generate revenue while creating significant value by connecting surgeons and healthcare facilities worldwide.

Founded in 2015 by Dr. Hachach-Haram, who drew inspiration from her experiences in post-war Lebanon and her career as a surgeon, Proximie has quickly grown to be a leader in real-time surgical connectivity. The company's strategic partnerships, particularly in the Middle East and North Africa region, are set to expand further, consolidating its presence in over 800 hospitals across more than 50 countries.

Proximie's long-term vision aligns with Saudi Arabia's goals, making the Kingdom a crucial market for its growth strategy. As Hachach-Haram stated, "The Kingdom's 2030 initiatives and drive to embrace technology align perfectly with our mission. Our software platform can significantly impact and help end healthcare inequality."