TikTok, Peloton launch #TikTokFitness Peloton Hub

Connected fitness device and platform maker Peloton, the leading connected fitness platform, and TikTok announced an exclusive partnership to bring Peloton's workout content to the TikTok community. Together the two brands will "merge culture and creativity" to inspire a new generation of fitness content and creators.

How will it work?

As a result of this partnership, a new fitness hub on TikTok will be created — #TikTokFitness — on which Peloton will have a dedicated, co-branded hub that houses custom Peloton content: #TikTokFitness Powered by Peloton.

This marks the first time Peloton will produce social content for a partner outside of its own channels.

The Content will include select live Peloton classes with and without equipment required, original Instructor series, ongoing creator partnerships, Peloton class clips, and celebrity collaborations — all accessible via the #TikTokFitness hashtag — curated on the Peloton hub.

The #TikTokFitness Powered by Peloton hub will be available in the US, UK, and Canada.

On the record

"Peloton and TikTok both move at the speed of culture to better serve our respective audiences," said Oli Snoddy, Vice President of Consumer Marketing at Peloton. "We collectively recognize the way people engage with fitness is constantly changing. Our team is excited to complement TikTok's already burgeoning fitness content by introducing the magic of Peloton to new audiences, and in completely new ways."

"Culture, communities and conversations live on TikTok and this offers brands an opportunity to deeply connect with their audiences. When it comes to the fitness category, we have thousands of communities coming together to connect on everything from #thefitnessjourney to bonding as #runnersoftiktok," added Sofia Hernandez, Global Head of Business Marketing at TikTok. "We're thrilled that this partnership will bring inspirational fitness content and entertain Peloton users who come to TikTok to learn, connect with instructors, share fitness journeys, and find community."

The context

With 1 billion active TikTok users globally, #TikTokFitness has the potential to deeply inspire and positively impact content in the well-being space in a new and creative way.

Peloton's recent Anyone. Anytime. Anywhere. brand evolution — which will prominently ground the look and feel of the Peloton hub — will be authentically integrated into the curated content hub, reinforcing the brand's commitment to making fitness more accessible.