Sukoon unveils UAE’s first video conferencing feature for life insurance applicants

Sukoon Insurance is making waves in the UAE's life insurance market with a new service. As the first insurer in the country to introduce a video conferencing feature for its life insurance customers, the company wants to redefine the way people apply for life insurance.

This innovative approach allows customers to complete their applications without the need for extensive in-person medical examinations, marking a significant step towards convenience and accessibility in the insurance industry.

How does it work?

The newly introduced videoconferencing feature allows customers to undergo the life insurance underwriting process remotely. Instead of traditional methods that often require time-consuming in-person medical exams, applicants can now connect with Sukoon's underwriting team via video calls. The feature is tailored for specific age groups and premium limits, offering a more streamlined and flexible application process.

As Dr. Faiza Zulfiqar, Head of Individual Life Underwriting at Sukoon, explains, "We're integrating videoconferencing into our underwriting process, for greater flexibility and convenience. This initiative not only enhances the client experience but also ensures that our underwriting process remains efficient and effective."

Why does it matter?

The new feature matters because it fundamentally changes the way life insurance is accessed and applied for in the UAE.

Emmanuel Deschamps, Executive Vice President Head of Individual Life and Workplace Saving, highlighted the strategic importance of this move, saying, "We are proud to be the first in the UAE to introduce videoconferencing for life insurance underwriting. It is a strategic decision aimed at simplifying the application process and broadening the accessibility."

By eliminating the need for in-person medical exams, Sukoon is not only making life insurance more accessible but also more inclusive, catering to the needs of a broader customer base.

The context

The integration of videoconferencing technology in the life insurance sector is part of a larger trend of digital transformation within the financial services industry. As more companies strive to enhance customer experience and streamline their services, Sukoon's initiative positions them at the forefront of innovation in the UAE market.

The decision to offer this service reflects the company's commitment to adapting to the evolving needs of their clients and providing solutions that align with modern, digital lifestyles. Also, by adopting this technology, Sukoon demonstrates a proactive approach to staying competitive and relevant in a rapidly changing industry landscape.