PureHealth’s Pura app, Active Abu Dhabi set Guinness World Record for most people to complete remote 1km walk in 24 hours

PureHealth's Pura app and Active Abu Dhabi have shattered a Guinness World Records title. On November 29, 2024, nearly 4,000 participants across the UAE took part in a remote 1-kilometer walking challenge, clinching the record for the most users to complete such an event within 24 hours.

What started as a goal of 250 participants turned into a powerful statement about the potential of community-driven health initiatives.

How did it work?

Pura, PureHealth's super app, transformed a simple walking challenge into an inclusive and engaging experience. Using GPS technology, Pura allowed participants to track their progress in real time, whether they were strolling through city streets or pacing in their living rooms. The app's seamless interface kept users connected and motivated, turning an individual activity into a collective triumph.

As Shaista Asif, Group CEO of PureHealth, aptly put it, "Through Pura, we are able to create opportunities that encourage individuals to prioritise wellness and adopt habits that promote longevity."

Why does it matter?

This isn't just a story about breaking records; it's about breaking barriers. The event highlighted the transformative power of small, consistent actions. Studies show that adding just 1,000 steps a day — roughly 10 minutes of brisk walking — can cut mortality risk by 15%. Initiatives like these inspire individuals to embrace healthy habits and redefine their approach to wellness.

As His Excellency Ahmed Taleb AlShamsi of the Emirates Foundation noted, "This accomplishment underscores the importance of active living in building a healthier, more connected society."

The context

The record-breaking walk builds on Active Abu Dhabi's ongoing efforts to foster holistic health and sustainability. Earlier this year, the initiative made waves with its Walk1000 campaign, which saw athletes traverse 1,000 kilometers of Abu Dhabi's desert to spotlight resilience and the spirit of active living. Since its launch in March 2024, Active Abu Dhabi has been at the forefront of promoting cultural heritage and environmental stewardship while championing community health.

Through collaborations like this, PureHealth and Active Abu Dhabi have created more than just a world record. They've built a legacy of health awareness and community connection that inspires action far beyond the boundaries of a single event. As Mansoor Al Dhaheri, founder of Active Abu Dhabi, remarked, "This milestone highlights the power of unity in promoting wellness. The enthusiasm we witnessed is just the beginning of our journey to drive positive change."