PricelessMed wins at ET Healthcare Awards 2025 in Dubai

At the glittering ET Healthcare Awards 2025 in Dubai, PricelessMed walked away with the title of "Emerging Health Tech Start-Up of the Year." Not bad for a company that's barely a year old. The UAE-based digital healthcare marketplace has made a name for itself by tackling one of the biggest challenges in the region — how to make healthcare more affordable, accessible, and transparent.

"PricelessMed is not just a platform; it's a healthcare movement," said Managing Director Basma Fouda, her words echoing the spirit of a company determined to change how patients experience care.

How does it work?

PricelessMed isn't your typical healthcare platform. Think of it as a digital bridge between patients and providers. It's designed to help people find, compare, and access discounted healthcare services across the UAE, from Dubai to Al Ain. Here's how it's shaking things up:

• Discounted vouchers: Users can instantly generate vouchers for services — from dental cleanings to surgeries — and redeem them at partner hospitals and clinics.
• Emergency coverage: In a regional first, PricelessMed helps uninsured patients access emergency care at reduced, transparent rates.
• Smart search: The "Smart Variable Search" tool lets users filter services by location, specialty, or budget in seconds.
• Family plans: With family add-ons, users can share benefits under one account, making healthcare more inclusive.

Each service listing comes with clear descriptions, so patients can make informed decisions — no surprises, no fine print.

Why does it matter?

In a country where out-of-pocket healthcare costs can hit hard, PricelessMed's approach feels almost revolutionary. The company's platform lists over 1,500 discounted medical services, saving patients real money while driving new business to clinics and hospitals. It's a rare win-win in a sector often seen as slow to adapt.

For Fouda, the award is more than a trophy; it's a validation. "We set out to disrupt healthcare delivery by merging affordability, transparency, and innovation into one ecosystem," she said. Legal advisor Ahmed Al Adley added, "From the very beginning, PricelessMed has placed compliance and patient rights at the center of its operations."

Those remarks highlight what makes PricelessMed stand out: it's not just about slick tech. It's about trust, fairness, and doing healthcare "the right way."

The context

The ET Healthcare Awards, organized by The Economic Times HealthWorld, are among the region's most respected honors, celebrating excellence in innovation and patient care. Being named "Emerging Health Tech Start-Up of the Year" places PricelessMed alongside the region's healthcare heavyweights.

In just twelve months, the company has scaled rapidly across multiple Emirates, winning thousands of users and growing a network of providers across every major city. Demand for consultations, diagnostics, and cosmetic procedures through the app keeps climbing.

For a young company in a crowded health tech space, this recognition cements its credibility. PricelessMed's success story shows how technology, when guided by purpose and patient empathy, can rewrite the healthcare playbook — one voucher, one visit, one family at a time.