Oura launches AI model focused on women’s health advice

Oura is betting that women need their own AI health advisor. The smart ring company announced Tuesday that it built a custom AI model specifically for women's health questions, from menstrual cycles to menopause symptoms.

The new model powers Oura Advisor, the company's AI chatbot that lives inside its app. Unlike general-purpose AI assistants, this one focuses entirely on reproductive health topics and combines medical research with data from your ring.

How does it work?

When you ask Oura Advisor a women's health question, the AI pulls from two sources: established medical research and your personal biometric data. The company says board-certified doctors and women's health experts reviewed the medical knowledge that trains the model.

Your Oura ring provides the personal data side. The AI looks at your sleep patterns, activity levels, menstrual cycle tracking, stress indicators, and other health metrics over time. It then combines this information with medical knowledge to give you personalized answers.

The company designed the chatbot to be supportive and non-dismissive - a direct response to complaints that women's health concerns are often brushed aside. But Oura is clear about limits: this isn't meant to diagnose conditions or replace your doctor.

Why does it matter?

More people are turning to AI chatbots for health advice, but most weren't built with women's health in mind. General AI models often lack the specialized knowledge needed for complex reproductive health questions.

"Women's health is too complex - and too often overlooked - to rely on one-size-fits-all systems," said Dr. Ricky Bloomfield, Oura's chief medical officer. The company argues that women need AI tools designed specifically for their health experiences.

This approach could set a template for other health tech companies. Instead of using generic AI models, Oura built something focused on a specific population with particular needs.

The context

Oura's move makes business sense. The company's fastest-growing user group is women in their twenties, not the fitness enthusiasts you might expect for a device that tracks workouts and recovery.

The feature launches in Oura Labs, the company's testing ground for experimental features. Users can opt in through the app's menu to try it out. Oura says it hosts the AI model on its own servers and won't share or sell conversation data.

This reflects broader trends in health tech, where companies are moving beyond general wellness tracking toward more targeted health support. By focusing on women's health specifically, Oura is carving out a niche that larger tech companies have largely ignored.