Liva, iO Health team up to revolutionize healthcare in the GCC

Liva Group, a leading multi-line insurer in the GCC, and iO Health, an AI and Healthcare digital innovation company, announced a strategic partnership that aims to redefine transformative healthcare solutions — emphasizing a holistic and innovative approach to health and wellness for Liva's customers across the region.

How will it work?

Liva and iO Health are uniting to address evolving healthcare needs by leveraging digital technologies to improve the healthcare experience. At the heart of this partnership is a shared commitment to revolutionize the healthcare ecosystem, focusing on a patient-centered model that transcends conventional healthcare delivery.

Together, Liva and iO Health will deploy the iO Health Intelligent Care Journey Platform, integrating advanced digital solutions to offer comprehensive, immediate, and personalized healthcare services. This includes tele-consultations, bespoke healthcare management for primary and chronic conditions, exclusive health and wellness benefits, and continuous digital support — all aimed at enhancing the quality and accessibility of healthcare.

Why does it matter?

Leveraging AI, Digital Twin Technology, and comprehensive data analysis, the Intelligent Care Journey Platform promises a new era of healthcare that is proactive, predictive, and personalized.

This partnership not only aligns with Liva's mission to pioneer health sector improvements but also marks a significant leap towards a healthier, more informed community with sustainable healthcare costs.

On the record

"At Liva, we recognize the opportunity for innovation and evolution in healthcare practices, both locally here in the UAE, and beyond. Our focus goes beyond mere technological advancements; it's about reshaping the fabric of how healthcare is delivered today. We are committed to pioneering this change and are excited to be working with like-minded partners at iO Health. Together, we aim to set new standards for healthcare accessibility, quality, and effectiveness that enhance the experience of the customer," said Martin Rueegg, Group CEO of Liva. "This partnership marks a pivotal moment in our journey beyond insurance, towards a future where every individual has access to personalized, holistic healthcare solutions that prioritize well-being and preventive care. We are excited about the possibilities ahead and remain steadfast in our mission to drive positive transformation within the healthcare landscape."

"We are delighted to join forces with Liva, a company that shares our vision for revolutionizing healthcare. Our Intelligent Care Journey Platform is designed to enhance healthcare delivery by making it more proactive, personalized, and accessible," added Dr. Haidar Al Yousuf, CEO of iO Health. "Partnering with Liva allows us to extend the reach of our innovative solutions, ultimately improving health outcomes and patient experiences across the GCC. Together, we're setting a new standard for what healthcare can achieve, demonstrating the power of technology to transform lives."

The context

Liva is a new brand created in 2023 from the synergetic union of National Life & General Insurance Company SAOG (NLGIC) and Royal & Sun Alliance Insurance (Middle East) B.S.C (c). The company offers a broad suite of digitally enabled, customizable solutions across all lines of insurance — underpinned by customer-centric service. Liva and its subsidiaries have established operations across key GCC markets, including Oman, Saudi Arabia, the UAE, Kuwait, and Bahrain, with a presence in Qatar. Liva also consists of wholly owned subsidiary NSSPL, based in India, providing shared services and Inayah TPA based in UAE.

As for iO Health, it is a health tech company focused on creating care journeys to transform healthcare delivery with a focus on making care proactive, personalized, and outcome driven. iO health focuses on the humanization of healthcare with the use of AI and other digital technologies.