Healthy Saudi Smile turns knowledge into care through Altibbi Haleon partnership

Sometimes a good idea is as simple as helping people get answers the moment they need them. Altibbi, one of the most trusted digital health platforms in the Arab region, teamed up with Haleon, the company behind well-known oral care brands like Sensodyne and Parodontax, to do just that in Saudi Arabia. Their joint campaign called Healthy Saudi Smile set out to talk teeth in a way that sticks. Not with stale slogans but with guidance that actually reaches people and moves them to act.

As Altibbi's CEO and Co-Founder, Jalil Allabadi, put it, "We believe health awareness must lead to real action."

How does it work?

The heart of the initiative is simple. Offer credible knowledge, then give people a doorway to real medical support. Altibbi became that doorway.

• The platform served educational content grounded in oral science.
• Users could then connect instantly with certified doctors.
• Guidance was delivered in Arabic, which helped build trust and comfort.

In practice, it meant a parent scrolling through advice on gum care could tap a button and speak with a professional instead of filing the information away for later and forgetting it. Haleon's General Manager in Saudi Arabia, Darsana Nair, captured the spirit neatly: "Our goal was to go beyond traditional awareness and give people practical ways to care for their oral health."

Why does it matter?

Health awareness campaigns often spark interest for a moment but fade like morning fog. This one tried to break that pattern. It turned education into consultation and curiosity into follow-through. For thousands of Saudis, oral health guidance was no longer something distant or theoretical. It became accessible, real-time advice from a certified doctor.

This matters for one simple reason. Preventive care only works when people take action. A reminder to floss means nothing if it stays in a pamphlet. But a short conversation with a doctor in one's native language is more likely to change daily habits. It supports families, reduces preventable problems, and builds confidence in self-care.

The context

Healthy Saudi Smile fits into a wider shift happening across healthcare in the region. Saudi Vision 2030 puts preventive wellness front and center, and digital platforms are quickly becoming the bridge between information and intervention. Altibbi and Haleon seized that moment. Their collaboration showed how global consumer health brands and homegrown tech can meet people where they are.

The campaign was rolled out with Haleon's creative partners, and its impact has inspired plans for more. Altibbi is looking to scale this model and connect educational content with real medical access for other health and wellness initiatives. In a world full of noise, this approach feels refreshingly practical. It pairs knowledge with care. It speaks clearly. And it gives people a reason to smile.