HAYAH, Shory partner to launch a digital health insurance product in the UAE

In a move set to change the health insurance landscape in the UAE, HAYAH Insurance Company has partnered with online insurance platform Shory to launch Health Protect - a digital health insurance product. The collaboration aims to make health insurance more accessible, affordable, and convenient for individuals and families across the UAE.

This strategic alliance marks a significant step toward revolutionizing the way UAE residents engage with health insurance, making it easier and faster to obtain comprehensive coverage.

How does it work?

Health Protect leverages a robust digital platform to simplify the insurance process. Users can access and manage their policies entirely online, from purchasing the policy to filing claims and receiving customer support.

Health Protect offers instant policy issuance, with customers being able to buy and receive their health insurance policy within minutes, all from the comfort of their homes.

"By leveraging Shory's robust digital platform, we are bringing Health Protect to the fingertips of UAE residents, ensuring that quality health coverage is just a few clicks away," noted Adel Benachour, Head of Employee Benefits and Partnerships at HAYAH Insurance Company.

The platform is designed to meet a range of healthcare needs, covering everything from routine medical check-ups to critical treatments. This makes it an all-in-one solution for the UAE's diverse population.

Why does it matter?

This partnership addresses a growing demand for more accessible health insurance in the UAE, driven by shifting population dynamics and a heightened focus on healthcare. By offering a product that is both comprehensive and competitively priced, Health Protect caters to the evolving needs of the UAE's residents.

"We have consistently been at the forefront of innovation in the insurance industry, with a focus on delivering tailored solutions that meet the evolving needs of customers," said Mohamed Seghir, HAYAH's Chief Executive Officer.

The digital convenience of Health Protect is a game-changer in the industry. Customers no longer have to deal with lengthy paperwork or time-consuming visits to insurance offices. Instead, they can handle everything online, enhancing the overall customer experience and allowing individuals to focus on what matters most-their health and well-being.

The context

The introduction of Health Protect comes at a time when the UAE is experiencing a growing demand for affordable and accessible healthcare solutions. As population dynamics shift, and the focus on health and wellness increases, there is a need for innovative insurance products that meet these changing requirements. This partnership between HAYAH and Shory also reflects a broader trend in the insurance industry, where digital solutions are becoming integral to improving customer experiences and making essential services more accessible.

Shory's CEO, Aoun Al Smadi, added, "The latest additions from HAYAH to our health insurance portfolio integrate Shory's smart technologies and HAYAH's brilliant product range. I am certain the new range of products will allow our customers to take better care of their health and wellness."

Ultimately, the initiative not only strengthens Shory's platform but also positions HAYAH as a leader in digital insurance solutions in the UAE.