HAYAH introduces Health Protect calling it the first digital health insurance in the UAE

Digital insurance company HAYAH has launched Health Protect, touting it as the first digital health insurance in the UAE, revolutionizing the way individuals secure coverage for their healthcare needs.

By harnessing the power of digital processes and operations, HAYAH has eliminated the traditional barriers associated with purchasing insurance, streamlining the entire process into a seamless and user-friendly experience.

How does it work?

One of the key pillars of Health Protect is its commitment to leveraging cutting-edge technology to enhance efficiency and transparency. Through automated online underwriting, the platform utilizes advanced algorithms to assess risk factors and determine eligibility in real time, ensuring swift and accurate decision-making without requiring lengthy paperwork or manual intervention. Further, HAYAH Health Protect offering is fully integrated with governmental bodies such as the Dubai Health Authority (DHA) and the General Directorate of Residency and Foreigners Affairs (GDRFA), ensuring compliance with regulatory standards and providing customers with added peace of mind regarding the reliability and legitimacy of their insurance coverage.

Central to Health Protect's success is its strategic partnership with MedNet, a leading third-party administrator (TPA) specializing in healthcare management services. This collaboration ensures seamless integration between the insurance platform and the TPA, facilitating efficient claims processing, provider network management, and customer support.

From a customer perspective, Health Protect represents a transformative leap forward in terms of accessibility, affordability, and peace of mind. With comprehensive coverage options tailored to individual needs, policyholders can rest assured knowing that their healthcare needs are safeguarded against unforeseen medical expenses.

Beyond its digital prowess, Health Protect distinguishes itself through its commitment to customer-centricity and personalized service. Through a dedicated team of professionals, HAYAH aims to deliver exceptional support and guidance to policyholders throughout their insurance journey — ensuring that the needs of its customers are met with empathy, efficiency, and professionalism.

On the record

"As pioneers in the insurance landscape of the UAE, we are proud to introduce Health Protect, a testament to our unwavering commitment to innovation, accessibility, and customer-centricity," said Adel Benachour, Head of Employee Benefits, Bancassurance, and Partnerships. "With Health Protect, we are not just providing insurance; we are empowering individuals to take control of their health and well-being, ensuring a brighter and healthier future for all."

"With Health Protect, we are revolutionizing the way individuals perceive and access health insurance in the UAE. Our digital-first approach, coupled with strategic partnerships and a relentless focus on customer satisfaction, underscores our commitment to driving positive change and delivering unparalleled value to our customers," added Mohamed Seghir, HAYAH's CEO. "At HAYAH, we envision a future where health insurance is not just a necessity but a seamless and empowering experience for all."

The context

The launch of Health Protect marks a significant milestone in the evolution of health insurance in the UAE, ushering in a new era of accessibility, efficiency, and innovation. By combining cutting-edge technology with a customer-centric approach, HAYAH aims to empower individuals with the protection they need to live healthier, happier lives.

As the healthcare landscape continues to evolve, Health Protect offers a glimpse into a future where quality healthcare is within reach for all. With its unwavering dedication to innovation and customer satisfaction, HAYAH remains poised to lead the charge toward a brighter, healthier future for all residents of the UAE.