Doctify launches in Saudi Arabia to support a new era of patient choice

Doctify has launched in Saudi Arabia, entering its seventh market after expanding across the UK, the UAE, Germany, Austria, Australia and Ireland. The platform helps patients find healthcare providers through verified reviews and ratings.

The launch comes as Saudi Arabia transforms its healthcare sector through Vision 2030, creating more opportunities for private care and digital health services. With a $57 billion health budget and plans to attract over one million medical tourists by 2030, the Kingdom presents significant opportunities for healthcare technology companies.

How does it work?

Doctify connects patients with healthcare providers through several key features:

• Verified patient reviews and ratings of doctors and clinics
• Provider profiles showing qualifications and specialties
• Peer endorsements from other healthcare professionals
• Search tools to help patients find the right specialist for their needs

The platform was founded in 2015 with the goal of making healthcare decisions clearer and more transparent. Patients can access information about providers' experience and patient satisfaction, while healthcare professionals can build their reputation through genuine patient feedback.

Why does it matter?

Saudi Arabia's healthcare market is changing rapidly. Vision 2030's Health Sector Transformation Program is expanding access to care and accelerating digital health adoption. Private healthcare is growing, giving patients more choice in where they receive treatment.

"Saudi Arabia is the right place at the right time for us," says Jason Nahani, Doctify Chief Revenue Officer. "With a $57 billion health budget, a booming population and 98% smartphone penetration, the landscape is shifting rapidly. As hospitals privatize and Vision 2030 accelerates digital health adoption, providers will need trusted platforms to stand out."

For healthcare providers, this creates both opportunity and competition. As patients become more active in choosing their care, transparent information about quality and patient experience becomes more valuable. This mirrors trends Doctify has seen in other markets across Europe and the Middle East.

The context

Saudi Arabia is undergoing one of the world's most ambitious healthcare transformations. The Kingdom is investing heavily in digital health infrastructure and expanding the private sector's role in healthcare delivery.

The medical tourism ambitions add another layer of importance. With plans to attract over one million medical tourists by 2030, hospitals and clinics need ways to demonstrate their quality and build international credibility.

"Saudi Arabia is undergoing a significant transformation in how healthcare is delivered and experienced," says Stephanie Eltz, Doctify CEO and co-founder. "As patient choice expands and the private sector grows, access to reliable, transparent information becomes increasingly important."

This expansion reflects broader trends in healthcare digitization. Patients worldwide are increasingly using online platforms to research and choose healthcare providers, making reputation management and patient feedback systems more critical for medical practices.