Arab Therapy expands into Saudi Arabia with investment from VMS

At the Global Health Exhibition 2025 in Riyadh, Arab Therapy, the Berlin-born digital mental health platform, made a splash. The company announced a strategic investment from Saudi-based VMS, signaling its official entry into the Kingdom's healthcare scene. Backed by a telemedicine license from the Saudi Ministry of Health, Arab Therapy is now poised to bring digital psychological care to millions, in sync with the ambitions of Saudi Vision 2030.

"This investment from VMS marks a strategic milestone in Arab Therapy's journey toward expanding into Saudi Arabia," said Dr. Tareq Dalbah, the company's Founder and CEO. His tone echoed both pride and purpose.

How does it work?

The partnership with VMS is more than a capital injection — it's a technological handshake. VMS boasts a track record of supporting startups with innovative digital tools, operational rigor, and strategic growth strategies. Arab Therapy, meanwhile, brings its deep experience in mental health care and its Arabic-language digital platform. Together, they're building the foundation for something new: an integrated, accessible, and confidential ecosystem of psychological support.

Among the highlights of this expansion is the rollout of the first Arabic AI-powered mental health assistant. The assistant promises to offer real-time, personalized support in Arabic, making help feel closer, more natural, and more human. For users, it's like having a trusted therapist always within reach — private, instant, and culturally attuned.

Why does it matter?

Mental health remains one of the quieter frontiers of healthcare in the Arab world. Yet it's one of the most vital. Arab Therapy's arrival in Saudi Arabia underscores a broader shift toward recognizing mental well-being as central to public health and national progress.

Moataz Abu Anq, CEO of VMS, put it succinctly: "Innovation in the healthcare sector must include mental health as an essential part of overall well-being." His words reflect a growing awareness that mental health isn't a luxury — it's a necessity — and digital tools can make it widely accessible.

By integrating professional therapy, AI-driven support, and data-backed solutions into a single platform, Arab Therapy is effectively democratizing care. It's giving people a safe space to seek help in their own language and on their own terms.

The context

Saudi Vision 2030 isn't just about skyscrapers and smart cities — it's about quality of life. Mental wellness plays a starring role in that vision, and Arab Therapy's expansion hits all the right notes.

The company aims to integrate its digital solutions into schools, hospitals, and workplaces, weaving mental health awareness into the fabric of daily life. In doing so, it helps shape a new norm where discussing emotions is not taboo, but a sign of strength.

For Arab Therapy, the move is as much about business growth as it is about social impact. For Saudi Arabia, it represents another step toward a healthier, more balanced society — one where technology and humanity work in harmony.