Altibbi, Truecaller to help build trust in digital health

In a region where a phone call can still make or break a patient's journey, Altibbi has teamed up with Truecaller to bring a breath of fresh clarity to digital healthcare. The Jordan-based platform, already a household name in the Middle East, is leaning on Truecaller's verification tools to calm a growing anxiety among patients who no longer know which calls to trust.

As one Altibbi executive put it, "Trust is at the heart of every healthcare interaction." You can see why this partnership matters. It goes straight to the soul of patient confidence.

How does it work?

Altibbi now uses Truecaller's Customer Experience Solution to make every call feel more human and less mysterious. Patients no longer see random numbers. They see:

• Altibbi's verified name in Arabic
• A clear call purpose, such as an appointment reminder or a follow-up
• A green verification badge that signals authenticity
• A business profile with contact details, service hours, and telemedicine links

It feels simple, almost obvious, but that's the charm. When a call arrives with a verified identity and a plain reason, people pick up. As Truecaller's Priyam Bose noted, this creates communication that is "secure and contextually meaningful." It's tech doing the quiet work of rebuilding trust.

Why does it matter?

Digital health has grown fast in the region, but trust hasn't always kept pace. Too many patients were left wondering who was calling and why. That hesitation often slowed down care. The new system aims to replace doubt with clarity:

• It reduces missed calls
• It speeds up decision-making
• It reassures patients that a real medical team is behind the screen
• It strengthens Altibbi's promise to make healthcare more "accessible, credible, and human."

This shift goes beyond convenience. It shapes the emotional tone of healthcare. When patients feel safe picking up the phone, they engage more, follow instructions, and keep appointments. Trust becomes a practical tool, not just a warm idea.

The context

Across the Middle East and North Africa, digital health platforms have raced to meet rising demand. Yet as telemedicine expanded, so did uncertainty. Spam calls, anonymous numbers, and scam attempts made people defensive. Many patients ignored calls that could have helped them.

Altibbi saw this gap early. Its work spans the entire region and touches millions, which made the issue impossible to ignore. The company knew it had to evolve its communication if it wanted people to feel safe in a world filled with noise. Truecaller, already a familiar name for verifying calls, offered a natural path forward.

In this landscape, the partnership lands like a steadying hand. It blends Altibbi's medical expertise with Truecaller's clarity in communication. And in a sector where trust is the quiet currency of care, that blend might be exactly what patients needed.