Fay and Withings team up to turn health data into real-life nutrition guidance

Personal health data often feels like a treasure map without a legend. Numbers rise and fall, graphs spike, but the meaning gets lost in the noise. This is where Fay steps in. The nutrition counseling platform has joined forces with the connected health giant Withings to deliver what many have long craved. A guide. A human one. With this partnership, premium Withings Plus members get direct access to registered dietitians and even a complimentary first consultation right inside the app.

As Sammy Faycurry put it, "Data alone does not drive change." And she is right. The real value comes when numbers turn into action.

How does it work?

The integration is now live in the Withings app and sits neatly among other premium partner offerings. No complicated setup. No tech gymnastics. Users open the app and find Fay waiting for them.

Members can:

• spot the Fay option right inside Withings
• tap through and book their free session
• get paired with a dietitian who suits their goals and lifestyle

Each person is matched from Fay's national network of registered dietitians. Someone who understands the metrics, reads between the numbers, and helps shape an eating plan that fits real life, not just lab charts. As Samuel Attia said, "We are adding a crucial layer of personalized support." In plain speak. The numbers start talking.

Why does it matter?

People own more health data today than ever before. Scales measure body composition. Watches track steps and heart rate. Blood pressure cuffs sync into the cloud. Yet behavior change still lags behind. That missing link has always been interpretation plus guidance. This partnership aims to close that gap.

It matters because:

• metrics can become habits instead of curiosities
• users get expert advice without friction
• preventive care shifts from buzzword to lived practice

Fay believes this collaboration moves users toward long-term wellness rather than quick fixes. It turns raw numbers into personalized plans. A nudge toward healthier outcomes. A hand on the shoulder saying, "Here is what this means. Here is what to do next."

The context

Fay built its reputation on accessible, preventive nutrition care powered by AI and a nationwide counselor network. The company is backed by General Catalyst, Forerunner, and Goldman Sachs, and works with insurers and employers to deliver dietitian care at scale. Its focus stretches from weight management to chronic disease prevention. Everyday health, not episodic treatment.

Withings brings the hardware and the habit. Known for its sleek watches, smart scales, blood pressure monitors, and sleep trackers, the company has become a quiet backbone of personal health tracking around the world. It turns homes into small self-monitoring labs. It gathers signals that show how a body is trending over time.

Together, the duo closes the loop. Tracking meets interpretation. Devices meet dialogue. Numbers finally meet meaning.