Walmart to offer perimenopause and menopause products in its stores

A bold new chapter in women's health is hitting the shelves — literally. Womaness, the vibrant brand tackling perimenopause and menopause with head-to-toe care, launched in over 1,000 Walmart stores and online. This isn't just about adding more lotions and potions to the beauty aisle. It's about reshaping how the world talks about — and treats — one of the most overlooked stages in a woman's life.

As Sally Mueller, co-founder and CEO, puts it: "Women spend one third of their life in perimenopause and menopause." That's no small slice of the pie.

How does it work?

Womaness isn't just tossing a few supplements into a shopping cart and calling it empowerment. Their approach is all about holistic, doctor-backed support:

• Body and skin care to soothe and restore
• Feminine care and sexual wellness to bring comfort and confidence
• Supplements like Let Me Sleep and Me.No.Pause that speak to real, everyday struggles

Every product is vegan, cruelty-free, and free from a laundry list of unwanted ingredients like parabens, sulfates, and added hormones. In other words, it's wellness without the weird stuff.

Why does it matter?

Because menopause isn't niche — it's universal. Millions of women are navigating it right now, often in silence. By joining forces with Walmart, Womaness is kicking that silence to the curb.

"We were the first to bring much needed attention to this overlooked category," says co-founder Michelle Jacobs.

Now they're making these solutions mainstream — putting them right next to your favorite toothpaste or vitamins. It's not just about treating symptoms. It's about helping women "feel like their best self," as Mueller says.

The context

For decades, the menopause aisle was a ghost town. Tumbleweeds and taboo. But Womaness is part of a growing push to normalize the conversation. Their first big splash came in 2022, landing at ULTA as the beauty retailer's first modern menopause brand. This Walmart expansion isn't just a business move — it's a cultural one. By showing up in places women already shop, they're making menopause support as common as buying shampoo. And frankly, it's about time.

We just have to wonder whether a supermarket chain in the MENA region will take a page from Walmart's book and also launch such products in its stores. Similarly, whether a regional women's health company will try to team up with a supermarket to extend its reach. Sounds like a plan.