PureHealth launches Pura, a longevity app for a healthier life

The largest healthcare platform in the Middle East PureHealth announced the launch of Pura, an AI-powered app that seamlessly integrates traditional healthcare facilities and data with AI.

Pura is dubbed a "comprehensive digital health partner" that aims to deliver on PureHealth's promise of Longevity, integrating healthcare information obtained from multiple sources — including real-time monitoring through wearable devices.

How does it work?

Powered by AI, Pura consolidates multiple patient-centric health offerings on one platform — including teleconsultation, medication management and adherence, diabetes management, mental wellness and overall fitness and wellness.

The app will provide individuals with their PureScore, the region's first evidence-based dynamic score, built with MBZUAI — reflecting an individual's current health and well-being. As such, this score is meant to encourage individuals to make informed decisions, ultimately contributing to improved health and fitness.

Pura is available globally and designed to meet the diverse healthcare needs of the entire community, offering various modules aimed at a range of users based on health needs. Future developments will also include virtual at-home consultations and medicine delivery services.

On the record

"Pura represents a significant step forward in our mission to provide accessible, innovative, and individualized healthcare solutions, taking healthcare to the cloud, to the edge and to your homes. With the power of artificial intelligence and PureScore, we empower individuals to take control of their health and well-being as never before," said Shaista Asif, Co-Founder and Group Chief Operating Officer at PureHealth. "We are delighted to expand our digital footprint, by taking this Abu Dhabi developed solution to the world to amplify healthcare accessibility and empower individuals through innovative technology solutions. At PureHealth, we are on a continuous journey of adaptation and growth, harnessing digital-first methods and cloud-based healthcare solutions to champion AI-driven advances in the healthcare sector."

The context

PureHealth is the UAE's largest integrated healthcare platform, with an ecosystem that includes 25+ hospitals, 100+ clinics, multiple diagnostic centers, insurance solutions, pharmacies, health tech, procurement, investments and more.

The company's network of healthcare facilities across Abu Dhabi and the Northern Emirates comprises SEHA - Abu Dhabi Health Services Company, Daman - the National Health Insurance Company; Rafed - the UAE's largest healthcare Group Purchasing Organization; PureLab - which operates the largest network of laboratories in the region; the Abu Dhabi Stem Cells Center; One Health; and the Life Corner - Abu Dhabi's first holistic pharmacy.