Dubai’s EYWA launches House of Longevity to cut through the noise in wellness research

The UAE wellness economy hit USD 40.8 billion in 2024, growing faster than anywhere else in the MENA region. And yet, for most people trying to make sense of longevity research, the volume of information available has become part of the problem. EYWA, the longevity-focused real estate brand developed by Dubai-based European developer R.Evolution, is now trying to fix that.

The company has launched House of Longevity, a new knowledge platform co-founded and operated by the Future Readiness Forum (FRF). The platform brings together an eight-member global advisory board drawn from medicine, environmental science, decision theory, and sustainability. Its mandate is to review what the research actually says, identify where expert consensus exists and where it doesn't, and produce guidance that individuals, families, and organisations can put to use.

The platform will focus on seven areas: sleep and recovery, movement, nutrition, mental wellbeing, preventive health, healthy environments, and community and purpose. EYWA's own Dubai developments will act as the founding partner and living campus for the initiative, providing a real-world setting where ideas around the built environment and health can be tested in practice.

How will it work?

Rather than publishing research from a single discipline, House of Longevity will work across fields. Each cycle, the advisory board will review available evidence, map areas of agreement and open questions, and produce guidance that is clear enough to act on. Findings will be shared through expert content, workshops, and community programmes. An annual Longevity Summit is also planned for Dubai.

The advisory board includes Dr. Alan Barnard, CEO of Goldratt Research Labs and a specialist in the Theory of Constraints, who argues that where you live often shapes your health more than your genes do. Also on the board is Pamela Peeters, a global environmental economist who connects sustainable lifestyles directly to personal wellbeing choices, particularly those tied to home environments.

Alex Zagrebelny, Founder and CEO of EYWA by R.Evolution, put the challenge plainly: 'Longevity research is growing rapidly across health, well-being, science and the built environment. The challenge is turning that knowledge into something people can actually use in daily life.'

Why does it matter?

The UAE wellness real estate market reached USD 14.6 billion in 2025, now accounting for more than 12 percent of construction activity in the country. That is a significant number, and it reflects genuine demand. But growing markets also attract noise, and the longevity space has plenty of it. Conflicting expert opinions, overstated claims, and research that is hard for non-specialists to interpret are all real problems.

House of Longevity is positioning itself as an independent platform that can cut through that. Dr. Tariq Qureishy, Program Lead at the Future Readiness Forum, described it as 'the missing link for society,' one that can bring longevity science together transparently and translate it into how people live, not just longer but better.

For healthcare professionals and policymakers across the GCC, a credible platform that bridges research and practice is worth watching. The region's health systems are under pressure to shift from treatment toward prevention, and that shift depends on people having access to reliable, usable information.

The context

The timing of this launch is not incidental. Dubai recently established the Dubai Longevity Authority under Law No. 17 of 2026, created to build out the emirate's longevity ecosystem, support research, and oversee related services and partnerships. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum is President of the Authority, with Helal Saeed Almarri serving as Chairman.

That institutional move signals that longevity is no longer a niche wellness conversation in Dubai. It is becoming part of the city's broader strategic identity, sitting alongside smart city goals, healthcare investment, and the kind of quality-of-life ambitions that define the UAE's long-term planning. EYWA has already committed AED 1.5 billion across two developments in Dubai, with total investment projected to reach AED 5 billion by 2030.

• Sleep and recovery
• Movement
• Nutrition
• Mental wellbeing
• Preventive health
• Healthy environments
• Community and purpose

House of Longevity is still in its early stages, and platforms of this kind are only as good as the rigour behind them. But the structure is serious, the advisory board brings genuine expertise, and the institutional environment in Dubai is increasingly aligned with exactly this kind of initiative. More information is available at www.eywa.ae.